RACQ Moving
Television Commercial
Directed by TAFE-graduate Grant Marshall from Blacklab International with visual effects and post-production by Cutting Edge. The music is called Given The Chance by The Kite String Tangle and the read is by Australian Poetry Slam champion, Luka Lesson.
The P&O Cruises campaign urges ‘Earthlings’ to be free and move to another world. “Our purpose is to rid the planet of Earthlings. That’s a phenomenal brief and lofty goal but we believe we can do it peacefully through the promise of greater freedom.”
The television commercial features a soundtrack composed and recorded live by the Prague Philharmonic Orchestra.
Fruche is a yoghurt that sounds as though it is French, so an orchard in the grounds of a French chateau was dreamt up to sell it.
The camera drifted and floated through and above this lush, magical studio environment which was constructed in miniature. The Chateau would have been 2.5 m high. Some foreground elements were real size – others one tenth or one fifth scale.
Macrae & Way Production Company